Pharaoh refuses to listen. We read that after almost every plague. He does, however, start to negotiate, and more and more he is making concessions to Moses (see Exodus 10:7–11, Exodus 10:24).

After the tenth plague, Pharaoh ends his resistance (Exodus 12:31–32), but regrets it a short while later (Exodus 14:5).

The Pharaoh’s magicians know how to duplicate the first plagues, but that does not work anymore with the third plague. They recognize the power of God in the plague, saying: This is the finger of God (Exodus 8:19). And after the fifth plague they cannot stand before Moses anymore (Exodus 9:11), after which we do not read about them anymore.

Many of Pharaoh’s servants have no regard for God (see Exodus 9:21, Exodus 9:30). But some of the servants are filled with awe for the Lord  (Exodus 9:20; Exodus 10:7).

Moses is highly regarded among the people of Egypt and among Pharaoh’s servants (Exodus 11:3). Possibly that is because of the plagues (see Exodus 12:36). The Egyptians give presents to the Israelites as they depart. They want them to leave as soon as possible, before more calamities are poured out over them (Exodus 12:33, Exodus 12:35–36).